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About LMM
Lacrosse Mustache Madness encourages lacrosse programs and players to join the Stache Movement by registering then either growing or drawing on mustaches of any imaginable shape or size in support of the HEADstrong Foundation™.
Lacrosse Mustache Madness is an annual Fall fundraising campaign that was created as a way to rally the lacrosse community and raise funds to support the HEADstrong Foundation™, a non-profit organization HEADing efforts to improve quality of life for those affected by blood cancer and supports those working to eliminate the disease. Since its inception in 2009 LMM™ has helped raise over $400,000 to support the HEADstrong fight.
How long has Mustache Madness been around?
Lacrosse Mustache Madness™ is a fundraising campaign supporting the HEADstrong Foundation™ now its 5th year. The campaign was conceptualized by Ken Clausen during his senior year at the University of Virginia who was looking for a fun and interactive way to make a difference through the game. Clausen teamed up with UVA athletic trainer Rebecca Vozzo to create the fall campaign marketed around Ken’s signature stache. Ken thought it would it would a fun way to unite players in the traditional off-season to raise funds to support causes rooted in the game.
Originally, HEADstrong Foundation™ was a partial benefactor of the campaign. HEADstrong recognized the opportunity to support and evolve the campaign to a national level and HF offered to support the campaign administratively allowing Clausen the ability to be the face of the fundraiser. Working alongside of the HEADstrong Foundation Clausen learned that he and the organization had much more in common than just trying to do good things through the sport. It turned out that HF founder and Ken Clausen were both from Southeastern, Pennsylvania, both wore the #27, both were defensemen and ironically were born on the same day, October 19th. Clausen also developed a strong relationship with HF Director of Development Pat Colleluori.
Initially, the kick-off for LMM™ began November 1st, but after realizing that Nick and Ken shared a birthday we decided to use October 19th as the start date for the campaign.
In our inaugural year the campaign raised $32,000 and has grown significantly since gaining the support of the players and teams across the country. In 2010, HEADstrong Foundation became the sole benefactor of the campaign and the campaign took flight and the campaign raised $65,000. In 2011, the campaign grew to raising over $91,000 and in 2012 LMM helped raise a staggering $103,000. On average over 430 participants take place in the fundraising effort, representing over 50 fundraising teams.
In 2013, Lacrosse Mustache Madness introduced two divisions of fundraising. The Mustache Division is geared for participants 18+ while the Stubble Division is open for participants 10-17 with parental permission. Participants are rewarded for their fundraising efforts with incentive brackets featuring some incredible prizes. Prizes range from gear and equipment from Warrior to iPad minis. This year the grand prize winner of the Mustachio Division will win an all-inclusive trip for (2) to Cancun, Mexico and the winner of the Stubble Division will take home an X-Box One Game System.